In order to get a sale, or make a client out of a lead, or even just get someone to listen to what you have to say; you might have to go beyond the normal sales tactics. You might have to go beyond what you learned and go beyond what others have done. Try to think outside the box and get creative with your sales tactics. Remember as far as the client is concerned, you are selling yourself along with whatever else it is you want them to buy or look into.
Artists are not the only creative people in the world; salespeople can be creative too. If you are a good salesperson, you are already creative in the way you create a sales pitch using all kinds of different media and effects. So don’t stop with just being creative behind the scenes with your pitches and technology; be creative with your customers.
If you have problems with people saying they will get back to you then never following through, then get creative. Send them a note instead of an email. Send chocolate with a funny card. Do something so that they will remember who you are in a fun and creative way. If people have a good first and second impression of you then they will most likely also feel that way about the company you are with and the things you are trying to sell.
When you are in the sales business, you do not have time for the humdrum and the ordinary. Every day you must be coming up with new, exciting and creative ways to market and sell your product. New and creative ways to draw clients in and new and creative ways to draw them back in when they have gone away or forgotten about you.
Just get creative and you will find more and more of your leads turning into clients and some that will want to have a lasting and beneficial relationship with your company.