My first stop when I get to this stage is usually Google News. Just having a read through some of the top stories can trigger a hook to link one to the theme of your blog, and if you optimise properly, you could even get on top of some of the traffic for that particular story. It is easier said than done, however, and there aren’t always big stories around that are relevant.
So to look at longtail traffic in Analytics, you need to go to Acquisitions -> Search Console -> Queries if you are using the new version of Analytics. (The report will only be available if you have Search Console Integration enabled). Go to the last page of referring key terms and have a poke about to see what’s in there. Chances are there will be some quite interesting terms.
For example, a quick look at a random sample of my referring key term report reveals that there could be good mileage in blog posts about cartoon audio effects, music for schools, thunder sound effects and tire skid sound effects. These base ideas can be expanded into popular/entertaining/ interesting topics – best cartoon sound effects, most impressive tire skids in films, top 5 thunderstorm scenes in films, teaching with music in school. Sometimes, you hit the jackpot and come across an idea that can be extended into a series of blog posts.
The joy of using this technique is as your blog grows stronger and starts ranking better for more longtail traffic, you will get even more inspiration delivered straight into your Analytics. You do obviously need to continue using your own ideas to mix it up a bit and keep on top of trending topics but I highly recommend Analytics for those slow days.