It has happened to most of us. We buy a new hard drive (or maybe a flash drive) with mind boggling storage capacity only to find that it has less space than what was mentioned on the box. Angered, we start cursing the manufacturer and our dealer for false marketing thinking that they should be sued for doing this. Hey, but have you ever wondered how they continue to do this again and again without getting into legal trouble?

The answer is that they are not marketing it falsely at all. Surprised? I'll explain.

A manufacturer considers 1 Megabyte to be 1000 Kilobytes, 1 Gigabyte to be 1000 Megabytes, 1 Terabyte to be 1000 Gigabytes and so on. This is correct considering that kilo means 1000 and mega means 1000000 (10^6). However, computers calculate on

Lets take an example of a 500 GB hard disk.

From a manufacturer's point of view, the 500GB will have

From a computer's point of view, 500GB is actually

So, a hard drive that promises to have 500 GB storage space will actually display

Take a look at the table given above to see how much space is "lost" due to computers working on a base 2 system. As you can see, with the increase in capacity of the storage device, there is an increase in the missing space.

The answer is that they are not marketing it falsely at all. Surprised? I'll explain.

A manufacturer considers 1 Megabyte to be 1000 Kilobytes, 1 Gigabyte to be 1000 Megabytes, 1 Terabyte to be 1000 Gigabytes and so on. This is correct considering that kilo means 1000 and mega means 1000000 (10^6). However, computers calculate on

**base 2**and to them, 1 MB is actually 1024 kilobytes, 1GB is 1024MB and 1 TB is 1024GB. This difference in the method of computation is responsible for this "missing space."Lets take an example of a 500 GB hard disk.

From a manufacturer's point of view, the 500GB will have

**500*1000*1000*1000 = 500000000000 bytes**.From a computer's point of view, 500GB is actually

**500*1024*1024*1024 = 536870912000 bytes**.So, a hard drive that promises to have 500 GB storage space will actually display

**465.66GB**, 536870912000-500000000000 = 36870912000 bytes**(34.34GB)**less storage space when connected to a computer. Space Promised | Displayed on a computer | Difference |

100GB | 93.13GB | 6.87GB |

250GB | 232.83GB | 17.17GB |

500GB | 465.66GB | 34.34GB |

1TB | 931.32GB | 92.68GB |

2TB | 1862.64GB | 185.36GB |

Take a look at the table given above to see how much space is "lost" due to computers working on a base 2 system. As you can see, with the increase in capacity of the storage device, there is an increase in the missing space.

## Reader Comments

Informative stuff.

i understand that the manufacturer takes 1000 mb as 1 gb.then why is the hard disk with 1 tb space is not 1000gb and instead it is 931 gb.

i understand the calculations done up there but why are u taking the difference between base 2 system and manufacturer specifications. as u said if the manufacturer takes 1000 gb as 1 tb then when they sell 1 tb harddisk it should have 1000gb not 931 gb. why take the difference??????

That is because every GB of the 1TB hard drive will have 1000MB instead of 1024MB. Every MB here will too have 1000 KB instead of 1024KB. The same is true for each KB. Hence, a hard drive advertised as 1TB will have 1000,000,000,000 bytes which is ~931GB in terms of base 2 system.

I think it has lost too much on 2TB. 185.36GB!

Thanks for posting this. Great info.

But to my surprise I use more than one of each size yet to notice that they are different in reduced size eg 100gb sometimes will be 92,93,89,94 why? At first, I just thought maybe its a reserved space in case of overdose.

I still think that this is false advertising.

Why the hell will the manufacturers consider it like metric system and not in computer sense. They are not making or selling grocery items. They are selling computer parts and therefore should measure in the same way the computer understands it.!!!

This is simply deliberate fraud. It's like I am driving a car, my speedometer is showing 60miles per hour but my car manufacturer tells me that they consider 1 mile = 4000ft instead of 5280ft. Hence the actual speed I am getting is (60*4000)/5280 = 45.45 miles.

RIDICULOUS!!!

@Anonymous: Why the hell would you use your silly measurements like inch, yard, feet, elbows, fists, stones, and miles when you got a perfect good measurement scale like mm, cm, dm, m, km, and m.

RIDICULOUS!!

However you would answer: Well because it makes sense to me. Same thing goes for the manufacturers, they give you a rounded down number witch is easier to remember, easier to put on the box, and easier for all sorts of people that are not interested nor know anything about computers at all.

@Anonymous: "same thing goes for the manufacturers," No sorry it doesn't. They are making computer products. If you think that a 1000 KB makes 1 MB then you shouldn't be making a HD. It is completely fraudulent and the "it's easier for all sorts of people" excuse does not make this kind of BS right. With increasing demands for higher specs on computers the difference in measurement becomes incredibly noticeable. Imagine if an ISP did this when calculating costs and bandwidth.

Now I think that it is good that we are not moving up towards tertiary, because in tertiary 1 kilobyte would be equal to 2187 bytes (3^7){mathematically} but these manufacturers would take it as 1000 bytes reducing the size to the half of what it should be

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