Self-hosting your own website is one of the easiest ways to give your blog more credibility. It’s a lot easier for readers to remember a website that is tweakandtrick.com over tweakandtrick.blogspot.com. It also shows that you take your blog more seriously than someone that is utilizing a free blog site. And these days, it’s relatively cheap to host your own domain name. HostGator, Dreamhost, and Bluehost are three hosting companies that charge you about $10 a month (or less!) to self-host your website. You can even add a custom domain in most free blogging platforms if you don't want to move away.
2. Promote via social media sites
Facebook and Twitter are two great resources when it comes to promoting your blog. You can create a fan page on Facebook where you can link to your blog site and keep your readers engaged as well as grow your readership. Facebook is such a huge social media resource with the ability to reach millions of potential readers… why wouldn’t you want to take advantage of that? The same goes for Twitter, where you can post links to your current (and past) blog posts and also find different chat groups to participate in. Participating in chat groups is a great way to find people with the same interests as you. You don't have to be limited to just Facebook and Twitter. There are many websites you can be active on.
You should write strong headlines that easily define what you are going to be talking about in your post. This not only peaks a readers interest, but also allows your blog to be more searchable. Strong doesn’t necessarily mean something with flair though, it means something direct that immediately identifies what readers can expect to find in your post, and that will pop up in a search engine when someone types in a particular topic.
4. Write well
Readers can tell the difference between a post that has obvious time and effort put into it and one that is just slapped up to get something out there. Put time into what you’re posting about. People appreciate posts which are original and well thought out.
Your blog layout should be clean and easy to navigate. The design should be visually appealing without being overwhelming. No one wants to have to guess on where to find information. You should have a search bar where people can easily search topics and archives that readers can look through to see what else you’ve written. You should also include a contact page so that it’s easy for others to get in touch with you if they have questions or comments about something you’ve written, or want to get in touch with you about a potential business deal.
By putting these tactics into play, you should be able to market your blog in a more effective way and increase your readership. It may take a little time on the forefront, but you will reap the benefits of these efforts in the end.